For nearly three years, Omar Khateeb, founder of the US-based marketing company MarketCraft, poured effort into growing his podcast, State Of Medtech.

The podcast had everything it should have had.

High-quality guests.
Important conversations.
Distribution across YouTube, Apple Podcasts, and Spotify.
Short-form clips posted on LinkedIn, TikTok, Instagram, Facebook, and YouTube Shorts.
A newsletter published for every episode.

And yet, growth was painfully slow.

After three years of consistent publishing, the podcast was still stuck at around 8,000 monthly viewers on YouTube.

Worse than the numbers was the frustration.

Omar was working with teams that moved slowly, did the bare minimum, avoided accountability, and showed no real interest in performance or growth. Edits were delivered, but results never followed. Nobody owned the outcome. Nobody treated the podcast like a serious media business.

That is when he decided to bring in a US-focused podcast marketing agency that could take full ownership of growth.

About the Podcast: State Of Medtech

State Of Medtech is a US-based medtech podcast focused on businesses, founders, executives, and professionals shaping the future of medical technology and healthcare innovation.

The show targets a mixed audience that includes:

• Medtech founders and operators

• Healthcare executives

• Investors and advisors

• Business leaders in the US healthcare and medical device space

The goal is not just content creation, but growing the entire medtech field through media.

The Core Growth Problems

Before working with Narratives Media, State Of Medtech struggled with several key issues common to many US podcasts:

• Low YouTube podcast click-through rate

• Poor long-form and short-form retention

• Inconsistent branding across platforms

• No clear podcast repurposing strategy

• No analytics-driven feedback loop

• No ownership or accountability from production teams

The podcast was being published, but it was not being optimized for YouTube podcast growth or short-form discovery in the US market.

Our US Podcast Growth Strategy

Narratives Media approached State Of Medtech as a full-scale US podcast marketing and content distribution project, not a simple editing job.

We rebuilt the entire operation to function like a media company.

End-to-End Podcast Marketing Services

We took ownership of:

• Podcast editing and production

• Short-form podcast clips for YouTube Shorts, TikTok, Instagram Reels, and LinkedIn

• Thumbnails, titles, and descriptions optimized for US audiences

• Platform-specific formatting for each channel

• Podcast analytics, reporting, and performance reviews

• Newsletter writing for every episode

• Multi-platform podcast content distribution

Every asset was designed to drive podcast audience growth in the United States.

Execution: Turning a Podcast Into a Media Engine

1. YouTube Podcast Optimization

We focused heavily on:

• Improving YouTube podcast CTR through better titles and thumbnails

• Increasing watch time and retention through tighter pacing and structure

• Creating consistent visual branding to build trust

2. Podcast Repurposing Built for Scale

Each episode was repurposed into:

• 5 to 6 high-retention short-form clips

• One trailer optimized for discovery

Short-form content was tailored specifically for:

• YouTube Shorts for podcasts

• TikTok podcast clips

• Instagram Reels

• LinkedIn video content for B2B and medtech audiences

This transformed short-form from random highlights into a structured growth channel.

3. Analytics-Driven Podcast Growth

We used:

• ViewStats for content research

• Native platform analytics for performance tracking

These insights guided:

• Clip selection

• Hook structure

• Pacing decisions

• Platform-specific optimization

Every episode improved the next.

4. Workflow, Automation, and Accountability

We integrated into Omar’s existing systems:

• Notion for internal documentation

• ClickUp for production tracking and content reviews

• Frame.io for fast, precise feedback

This created a predictable, scalable workflow with real accountability.

Results: Podcast Growth Across the US Audience

Within 90 days, the podcast experienced significant growth across all major platforms.

YouTube Podcast Growth

• Monthly YouTube audience doubled from 8,000 to 16,000

• 233 percent increase in YouTube viewership

Short-Form Podcast Performance

• 600 percent increase in YouTube Shorts viewership

• 166 percent growth on TikTok

• 137 percent growth on Instagram

LinkedIn Growth

• 21 percent increase in LinkedIn impressions

Overall, the podcast achieved at least 50 percent growth across every platform, proving the effectiveness of a structured podcast repurposing and distribution strategy.

Client Feedback

Omar shared:

“I knew you guys could get this done. Yes, there were some hiccups in the first month, but now I feel like I can really push forward in 2026.”

What mattered most was consistency, ownership, automation, and long-term growth potential.

The Outcome

State Of Medtech is no longer just a podcast.
It is now a US-based medtech media platform powered by:

• Video podcast marketing

• Short-form content

• Analytics-driven iteration

• Multi-platform distribution

This is what happens when a podcast is treated as a business growth asset, not just content.

FAQ: Podcast Marketing for US-Based Brands

What does a podcast marketing agency do?

A podcast marketing agency helps grow podcasts through video editing, short-form content, YouTube optimization, analytics, distribution, and audience growth strategies rather than just audio production.

How can a podcast grow faster on YouTube?

Growth comes from improving click-through rate, retention, pacing, titles, thumbnails, and using YouTube Shorts to drive discovery among audiences.

Is podcast repurposing effective for B2B and medtech companies?

Yes. Repurposing podcasts into short-form video content on LinkedIn, YouTube Shorts, and TikTok is one of the most effective ways for US-based B2B and medtech brands to grow authority and reach.

How long does it take to see podcast growth results?

With the right strategy and execution, measurable growth can happen within 60 to 90 days, as seen with State Of Medtech.

Why is analytics important for podcast growth?

Analytics reveal what content retains attention, drives clicks, and performs best across platforms, allowing podcasts to improve with every episode instead of guessing.

What’s Next

We continue to work with State Of Medtech to expand its reach and help grow the US medtech ecosystem through high-quality, multi-platform podcast content.

With the right systems, ownership, and strategy in place, the podcast is positioned for long-term, compounding growth.